The iPad Factor

The APParent Boom in iPad Use for Jewelers

New technologies have revolutionized almost every field of life, and the jewelry industry is no different. Creative innovations combined with ever-improving technology has allowed jewelers to display and sell their gems in new and better ways. One such innovation is the use of tablets and, more specifically, the iPad.

The use of an iPad in a jewelery store setting really has enhanced the entire process of showcasing collections, customizing pieces and allowing the customer to be more involved in the entire process. Many retailers who use the iPad report that just bringing the customer closer physically, by having them interact with a program or app, makes the process much more personal and involved. This not only great for developing the customer relationship but also for efficiently finding what the customer needs.

With the vast amounts of information that can be displayed on the iPad coupled with a stunning high definition display, entire collections of jewelery can be easily browsed with a mere swipe of the finger. Many jewelers store their collections and catalogs of different lines on the iPad for easy accessibility to any customer. Whether they are simply browsing or looking for something specific, the ability to effortlessly show an entire collection on one device allows for more interaction with the customer as well as the ability for the jeweler to determine what the customer is really looking for. This is especially true and helpful with bridal customers.

The newest adaptation in jewelers using the iPad is the development of apps for specific stores and vendors. Even famous high-end vendors such as Tacori and Cartier have jumped onto the app bandwagon.

And of course, we here at Timeless Designs have developed an app of our very own! Our newly-designed app features a stunning display of our collections, on-the-spot retail pricing, and a Google Maps locator to help find nearby jewelers who carry Timeless Designs pieces. You can even create your own unique 3D rendering of a ring in the "Your Couture" section! A number of our vendors have already downloaded and use the app in their stores! Nettles Jewelry in St. Augustine, FL and P. Church Jewelers in Chelmsford, MA are just a couple of examples of jewelers benefiting from having the app on hand for customers to play with.

From the exceptional visual display and browsing convenience to increased interactivity with customers and vast amounts of information at one's fingertips, using the iPad is a fantastic new way to enhance the jewelery buying experience.

The Timeless Designs iPad app is currently available for download from the iTunes store. You can check it out and learn more about it here!